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Fisher & Paykel – Be the Driver
Be the Driver is a promotional website for the A1 Team.NZL. Sponsored by Fisher & Paykel, Be the Driver is a racing game where users race their way around the Taupo A1 racetrack. Top the monthly leader board and you win a Fisher & Paykel limited edition A1 Team.NZL bar fridge.
The site also allows registered users to design their own A1 bar fridge using the provided images and graphics. Fisher & Paykel then select their three favourite fridge designs and have these made for the lucky winners.
The Be the Driver website also provides media releases, driver blogs and exclusive content.
Trunk Media worked with the Fisher & Paykel design team to develop the Be the Driver promotional website. The Be the Driver game was developed in Flash with the Taupo race track graphics overlaid. The design your own A1 bar fridge was also developed in Flash and allowed users to drag, drop, scale and rotate graphics and images. The designed fridge is then emailed to Fisher & Paykel with a copy sent to the user.
The Be the Driver website was developed with strict budget and timeframe restraints. The website has proved popular, since the website launched in November there have been over 1,300 registered drivers with over 1,600 saved races, and 1,780 minutes of driving.
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